Oslo – 16 April 2026 | Helsinki – 17 April 2026

The National Association for Incoming Tourism of Macedonia (NAITM) is organizing a tourism promotion roadshow in Oslo and Helsinki aimed at presenting N. Macedonia and the Western Balkans as an attractive travel destination for the Scandinavian market.

The events will bring together tour operators, travel agencies, media representatives, and tourism professionals from Norway and Finland, offering them the opportunity to discover the tourism offer of N. Macedonia and the wider region.

The roadshow program includes destination presentations and B2B meetings between international tour operators and tourism companies from the region, creating opportunities for new partnerships and the development of travel products for the Scandinavian market.

Participants will learn more about the rich cultural heritage, diverse landscapes, gastronomy, wine tourism, and active travel experiences that N. Macedonia and the Western Balkans offer to international travelers.

With the events in Oslo and Helsinki, NAITM completes its series of promotional activities targeting the Nordic markets, further strengthening the visibility of North Macedonia and the Western Balkans across Northern Europe. These events create new opportunities for cooperation with tour operators and travel companies from Norway, Finland, and the wider Scandinavian region, contributing to the development of new travel products and increased interest in the destination.